Publications

Breakthrough Food Product Innovation through Emotions Research

by Dave Lundahl 
Founder and President of InsightsNow, Inc.

Breakthrough Food Product InnovationInnovation teams are constantly seeking ways to increase product success. The biggest challenge is breaking through the clutter in an undifferentiated and commoditized marketplace.

This guidebook provides readers with behavior-driven approaches to innovation for the development of breakthrough products. Plus, illustrative frameworks to inspire creativity, guidance tools for decision making and techniques for getting at the "whys" of consumer behavior by distilling the science of emotions into research insights.

CLICK HERE to learn more about a special promotional offer.  

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Shattering the "Healthy" Food Myth

by Dave Lundahl and Greg Stucky (Food Technology - March 2012, Volume 66, No.3)

Food Technology, Product Development, Food Innovation
Understanding that behavior - and not food - is to blame for the fact that so many Americans are overweight and obese sheds light on the need for a new approach to product development and innovation processes.

CLICK HERE to read the full article, Shattering the "Healthy" Food Myth.